You can automatically send an email to customers after they have abandoned their checkout. Each email contains a link to the customer's abandoned cart, allowing them to complete their checkout if they choose.


It is a two step process. First we configure a message that we want to send to a customer. Second we configure the rules when that message is sent.


Create Abandoned Checkout Message


Navigate to omniMarketer \ Messages to create a new message.


  1. Click Create to create a new message.
  2. Craft your message
  3. If you want your message to include link back to user cart in specific location, put {VIEW_CART_URL} in url field. If you do not put any link, your message will not include a link back to 
  4. Click Save.



Create Abandoned Checkout Campaign


Navigate to omniMarketer \ Campaigns to create a new campaign.


  1. Click Create to create a new campaign.
  2. Navigate to Campaign section.
  3. Select Automation - Ecommerce.
  4. Under Ecommerce, select Abandoned Cart.
  5. Navigate to Messages section.
  6. Select Delay for a message. Default delay is 24 hours. Here you can configure your own default. 
  7. Select Message to send to a customer. 
  8. Navigate to Segmentation section.
  9. Optionally you can limit what type of customers or users are targeted. If you do not want to limit, skip this step.
  10. Navigate to Statistics section.
  11. Configure tracking so you can better understand how well is your campaign is performing.
  12. Select Run Campaign to run it immediately.


After an email is sent, the checkout is considered recovered after the customer completes the order. A customer can either click the recovery link in the email or complete the checkout on their own. Only one email will be sent to customer as a reminder, unless you send another email manually. Learn how Manually email a customer a link to their abandoned checkout


Once email is sent to a customer, a bell icon will appear next to the order to let you know that customer was reminded.


View Ecommerce Automation Report


If you want to track your ecommerce automation, navigate to see a report for your campaign.


Navigate to omniMarketer \ Campaigns, and select Campaign Report from options menu next to your campaign.